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Prior to publication, authors need book cover design, email list building, "coming soon" promotion on social media, explainer videos, corresponding workbooks or downloadables, and marketing collateral that follows a cohesive "look" in order to build momentum prior to the book launch.
To launch fully, authors often need event planning and preparation, speech writing, interview coaching, Podcast marketing (to get invited to speak), social media marketing, updates to website, email marketing campaigns, and articles written to promote the new book.
After launching, authors often need ongoing website updates when featured in publications or Podcasts, downloadables to increase value for subscribers, newsletters, social media marketing, blogs written and edited, books signings and speaking engagements planned, and tradeshow exhibits.
Custom re-launch services are available.
Public Relations full launch services are available with focus on being featured in both small and large news outlets. Not all authors will qualify for this service.
Professional video and photography services available.
Pre-Launch Package
Note: Each package will be customized to each client's needs.
Can Include:
Book Cover Design - 1-3 concepts and 3-5 revisions + print-ready and social media files
Email list data clean-up and marketing campaign to build email list
Coming Soon campaign and promotion scheduling (7-10 social media posts)
Conceptualize and oversee Explainer Video project (design and voice-over fees separate)
Conceptualize downloadables as value-add for subscribers
Conceptualize and design corresponding workbooks, if needed (writing and editing fees separate and charged by the hour)
Conceptualize cohesive "look and feel" for marketing collateral
Website and marketing collateral design
Cost: $1,000-4,000
Launch Package
Note: Each package will be customized to each client's needs.
Can Include:
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Event planning and preparation (including collateral needed)
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Speech writing and coaching professional services
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Interview coaching professional services
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Marketing to list of potential podcasts
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Social media marketing for both book and events (10 for each/up to 12 events)
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Updates to website
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Conceptualize email marketing campaigns
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Conceptualize and write promotional book articles and excerpts
Cost: $1,000-10,000*
Note: Professional services listed above range quite a bit, based on needs.
Maintenance Package
Note: Each package will be customized to each client's needs.
Can Include:
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Ongoing website updates
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Conceptualize and design value-adds such as downloadables and newsletters
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Social media marketing and quarterly SEO reports and check-ups
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Conceptualize and write/edit blogs
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Plan book signings and speaking engagements (including collateral)
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Plan tradeshow exhibits (including collateral)
Cost: $1,000-4,000
Custom Packages
Note: Each package will be customized to each client's needs.
Available:
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Custom re-launch packages for authors who have not reached sales goals and/or plan to re-publish with a new edition
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Public Relations full launch services are available with a focus on being featured in both small and large news outlets. Not all authors will qualify for this service.
-
Professional video/interview and photography services available.